UGC · Pricing

How much does a UGC video cost? What the price depends on (2026)

How much does a UGC video cost? The honest answer: it depends. In this article you'll learn what determines the price, whether a single video or a package is smarter, and what to look for when choosing a creator or agency.

What determines the price of a UGC video?

The number of videos. A package of several videos is almost always cheaper per video than single videos.
The length and how detailed the video is. A short talking video costs less than one with extra footage (B-roll), editing and captions.
The creator. Experience, niche and quality all play a part. A creator who really fits your audience is often worth the investment.
Usage rights. Will you only use the video on your own channels, or also as an ad? And for how long? The wider the rights, the higher the price usually is.
Does the creator post it too? If the video also goes on the creator's own channel, you get reach on top of content. That's reflected in the price.
Extras. Think of raw files, multiple hooks (openings) to test, or fast delivery.

Single video or a package?

Just getting started with UGC? A small package is often smarter than one single video. With several videos you can test which approach works best: an honest review, a taste test or a "get ready with me". Then you make more of what works.

At Hypiva, packages always come with a discount compared to single videos.

What to look for when choosing

Look at examples. Does the creator's style fit your brand?
Agree on usage rights upfront. That way you know for sure you can use the videos where and for as long as you want.
Ask about revisions. Is a round of changes included if something isn't quite right?
Pay attention to communication. One fixed point of contact saves you a lot of time and hassle.

Frequently asked questions

Can I use a UGC video as an ad?

Yes, as long as you agree on it upfront. Agree on where and for how long you can use the video.

Do I need to send the product?

Usually, yes. The creator really shows and uses the product, which is what makes the video believable.

How quickly will I get the videos?

Often you'll have the first versions within one to two weeks, depending on the creator and shipping the product.

What does UGC cost at Hypiva?

At Hypiva we tailor the price to what you need: the number of videos, their length and how you use them. Packages always come with a discount, and you always know the price upfront.

Ask for a price

Want to become a UGC creator?

Love making videos and want paid collaborations with brands? Email patrick@hypiva.com with your TikTok or Instagram.